Challenges faced by Small and Medium Business for Better Digital Content

With the advent of e-commerce, visual content has started playing a vital role in effective engagement and communication. So what are the essentials of good content ?

1. It should be relevant to the business or product which is being referenced
2. Should connect with brand identity
3. Should be simple and effective
4. Should be visually appealing
5. The story or subject should connect very well with need 

All these points need a specific skill set to cover. Things like Brand collaterals (logo, color, font, mood board), StoryBoard, Written content, Photo and Video Collaterals, UI/UX design, Editing.

Etc. Although this list is not comprehensive it might be overwhelming for a growing SME.

Many a times these needs of digital content are fulfilled by

1. Existing Inhouse resources utilized/repurposed - this results in poor output
2. Outsourcing the work to an agency based on reference. It works in some cases but the overhead of onboarding and getting work done could be quite time consuming

Hiring Inhouse resources exclusively for all these tracks is time consuming, needs expenditure outlay and time to set up

Many SMEs might end up in situations where they try all of these things and nothing works. Finally they end up in a frustrated situation and hence loss of investments and time. 

If the digital content challenge is not cracked, the e-commerce story for a business never takes off.

Here comes the role of Independent consultants who have experience and expertise in these areas and can guide your journey in a streamline and smooth way. 

SMB Digital Way brings these expertise and solution neutral approach. We understand the needs and resources available and then recommend what is best for an SME before they start their digital/ecommerce journey